BRANDDESIGN
A strong brand will help your business grow and attract more customers. Brand design is a collection of elements that makes up the identity of your business. It represents the look and feel of your business to your existing and potential customers. A strong brand helps build confidence in your business or service and makes you instantly recognisable to your customers, forge the connection between you and your customers and build customer loyalty.
Your brand identity is not simply your logo, although it plays a part. It is a collection of elements which together creates your unique identity.
DEVELOPING YOUR BRAND
Before you can start developing your brand you need to determine the following building block:
- Typography
Typography refers to the font(s) you choose for your brand. It is important to choose logo and brand fonts wisely.
- Forms/Shapes
It is important to consider the forms and shape when it comes to your design. These subtle but effective elements can be used to strengthen the desired reactions from your customers.
- Colour Palette
Colours can have a psychological effect on people, including your customers. Using the right colours strategically can have an enormous impact on how your brand is perceived by your existing and potential new customer.
Once you have determined your brand elements it is time to translate that into the design of your business. This is where you start thinking about the logo design, stationary (business cards, letterheads, comp slips) websites to name a few.
I would work with you from the development stage of choosing the right fonts, shapes and colour through to creating the different designs which creates your identity.
PRINTDESIGN
Having something tangible still carries immense value and can help boost visibility, attract new customers and help grow your business. Digital marketing is getting crowded and many businesses are turning back to print marketing. There are some things printed material can do that digital just can't compete with. I am passionate about the environment and that is why all of my printed material is sourced from recycled paper.
Here are four benefits to print marketing:
1. Print marketing is tangible — An online ad can only be seen. A postcard or business card can be seen and touched and the quality of the printed piece speaks to the quality of your business.
2. Print marketing has a high response rate — Studies have shown that combining print marketing with digital promotions drives higher response rates and conversions than using digital-only communications. That’s probably because online and social media ads are there one second and gone the next. And once they’re gone, they’re out of sight and out of mind. Who has time to remember all the online ads they see?
3. Print marketing builds trust — Let’s be honest: Online ads can come across as spammy. Some people are afraid to click on them for fear of having their identity stolen or downloading a virus. Print marketing, such as a professionally printed postcard, lets customers know that you are an actual business and not a scam.
4. Print marketing is saved — Printed material will give customers quick access to your product or service. People take your printed material home, and that’s good advertising!
LOGODESIGN
Having a logo is important to any business. A logo is more than just a visual symbol; it’s the heart of your brand’s identity. A professionally designed logo captures the essence of your business, making a lasting impression on your audience. It conveys trust, quality, and consistency, setting you apart from the competition. Investing in a well-crafted logo ensures that your brand is memorable and easily recognisable, which is crucial for building customer loyalty and driving business growth.
Let me help you create a logo that not only looks stunning but also resonates with your target audience and embodies your brand’s values.
Contact Me
info@hpgrafix.co.uk | 07824511818
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Amberley, Redbourn Road, Hemel Hempstead, Hertfordshire HP2 7BB